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Who’s listening, who’s not

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While checking out some of my favorite (and not so favorite) corporate social media handiwork, I found an interesting post on Ikea’s cool Facebook Group “Everytime I go to Ikea I steal the little wooden pencils”. Although a favorite of …

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C’mon Facebook…it’s that listening thing again

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About a week ago, a friend of mine contacted me in a panic. She had lost all 500-ish of her Facebook friends. The only thing she could think of was that she could never get them all back, and how …

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At least they’ve got the “listening” part right

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Each social media strategy I create includes an essential element: listening. Chris Brogan said it best, in describing the key to listening in social media as “growing bigger ears.” Personally, I’m a big fan of using my Google Reader account, …

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Social media and the “big leagues”

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Business both large and small are realizing the importance of having social media policies to govern their employees’ participation in such a popular activity. I have seen policies ranging from almost “free reign” to “not on my time.” Since fans …

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Who’s listening, who’s not

While checking out some of my favorite (and not so favorite) corporate social media handiwork, I found an interesting post on Ikea’s cool Facebook Group “Everytime I go to Ikea I steal the little wooden pencils”. Although a favorite of …

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